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My USRC
- Find & Evaluate Shopping Centers
- Evaluate a Retail Location
- Find Customers and Retail Areas
- Find & Display Major Retailers
- Custom Areas
The USRC Scoring System
- The USRC BrandScore™ For over 2,000 Major Brands
- The USRC RetailLocationScore™ For 45 Retail Categories
- The USRC GapScore™ For Retail Categories & Brands
- The USRC CenterScore™ For 22,000 of our Large Centers
- The USRC PropertyScore™ For all Smaller Centers, Retail Districts and Retail Property
- The USRC ProductScore™ For 3,000 products sold in US Retail stores
The USRC BrandScore™ measures how well this retail brand is likely to perform in this location assuming that the retail space meets normal requirements for visibility, access, position and other key site features.
The USRC RetailLocationScore™ measures how well this type of retail is likely to perform in this location assuming that the retail space meets normal requirements for visibility, access, position and other key site features.
The USRC GapScore™ measures whether a potential "gap" exists in this retail trade area for a specific brand.
The USRC CenterScore™ measures the agglomeration potential of a large shopping center combined with the brand potential in the local trade area. High scores indicate the center or retail district has many major brands with draw potential plus the brands are a good fit for the trade area.
The USRC PropertyScore™ measures the agglomeration potential of a retail district combined with the brand potential in the local trade area. High scores indicate the retail district or center has many major brands with draw potential plus the brands are a good fit for the trade area. Note that most retail property and smaller centers are scored using this index. Large centers use the index below.
The USRC ProductScore™ measures the product sales potential of products sold in retail stores in the local trade area. High scores indicate a strong affinity to retail shoppers and that products are a good fit for the trade area.
SCORING KEY
COMPETITIVE ENVIRONMENT: Measures the degree to which demand for this type of retail is met by the current "supply" of retailers in the trade area.
COMMERCIAL ENVIRONMENT: Measures the supply of employees, shoppers, visitors in the trade area plus drive-by or walk-by traffic near the location.
SYNERGY: Measures the degree to which other retailers in the area will be synergistic with this brand or type of retail and attract similar consumers.
NEIGHBORHOOD: Measures the potential of residents in the surrounding trade area to use this brand or retail category.
DRAW POWER: Measures the potential of nearby retailers in the center or retail district to "draw" consumers into the area based on the "agglomeration power" of the group of retailers plus the attractiveness of individual brands.
